Resource of the Week - Admongo

Admongo is an educational game designed to teach children how to recognize and understand advertisements. Students journey through a game world where they overcome obstacles, collect coins, and solve challenges designed to teach them about advertisement. Throughout the game students learn how to answer three important questions:

• Who is responsible for the ad?
• What is the ad actually saying?
• What does the ad want me to do?

Additionally, a free advertising literacy curriculum designed for 5th and 6th grade classrooms is available. The curriculum contains lesson plans, worksheets, classroom resources, and handouts. Teacher training videos are forthcoming. Admongo also includes areas for both parents and teachers as well as a Text Version (containing all of the information learned in the game), a Glossary and an Ad Library.